Shannon Higgins
Shannon Higgins is a versatile professional with over a decade of experience spanning account management, project coordination, customer service, and industrial lighting. She began her career in the banking industry working for a Fortune 500 company where she earned and maintained her Series 6, 63 and Health Insurance License. She has since taken on the role of a Regional Sales Manager for a tax an accounting firm, opened and ran her own interior design business, and even landed a position in collision industry, where her ability to build relationships led to unexpected opportunities—like being hired in a lighting role without directly submitting her resume. Shannon has since held positions as a Regional Territory Manager/ Public Relations Manager, Project Manager, and Inside Sales Account Manager, managing high-volume accounts across multiple states and territories. Recently, she transitioned to an Executive Assistant role at a law firm yet her primary focus remains on building her "personal brand".
Shannon holds a Bachelor’s degree in Business Administration, which has provided her with a strong foundation in strategic thinking, operations, and client relationship management. She attributes her success to relationships, consistency, and human connection—emphasizing that trust, follow-through, and genuine engagement with people are the most valuable tools in any career. Her guiding belief is that relationships drive results more than traditional selling.
Outside of work, Shannon enjoys family time, interior design, and staying informed on industry trends by reading reports such as the Edison Report. She is also a certified John Maxwell Speaker/Coach and is committed to bridging gaps and empowering others through mentorship and leadership.
• John Maxwell Speaker/Coach - 2020
• Sam Houston State University - BA
What do you attribute your success to?
I attribute my success to being a facilitator—leading from behind rather than running a dictatorship. I thrive when my team does well, and I take pride in helping create an environment where everyone can shine. Going to college was a challenge for me at the time, but hard work has always been a part of my life. The older I get, the more I want to learn and soak up knowledge like a sponge. Above all, being a good human is what I strive for every day.
What’s the best career advice you’ve ever received?
The best career advice I’ve been given is to always expect the unexpected and to be comfortable with being uncomfortable. Embracing uncertainty and stepping into situations that challenge me has taught me resilience, creativity, and growth in ways I never could have imagined.
What are the biggest challenges or opportunities in your field right now?
Challenges in the field include navigating a highly competitive market, frequent mergers, fluctuating tariffs, and constant pricing changes. The biggest hurdle is finding ways to maintain a competitive edge while still providing exceptional support to customers and ensuring they continue to return.
What values are most important to you in your work and personal life?
The values I hold most important in both my personal and professional life are integrity and maintaining a strong personal brand. I also deeply value creativity and being resourceful, as they guide how I approach challenges and opportunities every day.